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When you write a blog post there are some tried and true methods for formatting them that will make your articles inviting to read, help your readers understand what you write more easily and improve search engine performance of your content. These six pointers are easy to do and are a good starting point. You’ll want to make them a habit early on in your writing.
Your English teacher may not like this, but when writing for online viewing it’s important that you break up paragraphs. And yes, single sentence paragraphs are okay. This more effectively uses white space in your blog and makes for an easier read.
How short should a paragraph be? Well, there’s no rule, but shoot for paragraphs of five lines or less.
Not only should you use subheadings but remember to use the “h1 to h6” headings formats when doing this. These are more favorably interpreted by search engine bots for ranking purposes. Instead of just using “bold” you want to use these designations. Search engines tend to favor subheadings over bold or such formatting.
Do not use white text on a black background or anything close to it. It is awful on the eyes and people simply won’t want to keep reading. The best is still a white background with black text. You can use some colored text for the “h1-6” tags if you want to bring attention to them.
On the other hand, don’t over use color.
Today with predictive settings, most people who view your site will have their browser set to make the font the size they want, but generally, don’t choose small fonts. Anything smaller than 12 point font is going to be hard to read.
Also, it’s best to avoid script font in most cases, as readers don’t favor it. Use fonts that are easy to read online. The best fonts for online are Arial, Courier and Verdana at 12 points or larger.
When you are breaking up a listing of items, one way to do is with bullets. Bullets help break up the text and gives your reader an easy-to-read way to understand your points.
Don’t go nuts with bullets. Your article should not come off as a power point presentation. On the other hand, if you have a short list of items, bullets make them stand out nicely. If you have longer lists that need explanation, it may be better to use subheadings, as you see in this article.
Images add interest to your post and generally make a post more interesting. You want images that relate to the content you’re writing about and entices the reader to dig into what you have written.
When you use images, be sure to describe or label them in “alt tag” section of an image definition with search-engine friendly key words that are consistent with the article content.
Formatting for online use is a bit different than writing a term paper, but the ways to make your pages attractive to read is one aspect of developing a loyal readership. Don’t over look it.